A An original · Founder
Hortensia
The software studio. Client work pays for our own products.
We build apps, platforms and ERPs for clients in eleven countries, at a fixed price, and put what we learn into products we own.
Visit hortensia-agency.comAOriginals
Many bets, kept alive on purpose, until one of them clearly wins.
What the studio runs, owns and builds. Status words are literal: live means you can use it today.
A An original · Founder
The software studio. Client work pays for our own products.
We build apps, platforms and ERPs for clients in eleven countries, at a fixed price, and put what we learn into products we own.
Visit hortensia-agency.com
A An original · Studio product
A workspace where brands plan, generate, approve, publish and reply to social content with AI.
Connects Instagram, Facebook, TikTok, LinkedIn and YouTube. A per-brand assistant learns each brand's voice, and one inbox holds comments and DMs. n8n runs the workflows behind it.

A An original · My startup
Music discovery where fans stream, build playlists and vote on artist rankings.
Tracks from YouTube, SoundCloud, Spotify or uploads, live listening sessions, and artist pages with bookings and events. Web, mobile and API in one monorepo.

A An original · My startup
Delivery operations for a last-mile courier, with a cash-on-delivery ledger that balances to the dinar.
Parcel intake from Shopify, WooCommerce and CSV, a driver app that keeps scanning offline, merchant settlements and a live fleet map.
A An original · Studio product
The operations platform the whole studio runs on.
Tasks where QA closes the work, tied to GitHub commits. CRM, shared inbox, error tracking, invoicing, a client portal, a desktop app, and an MCP server so AI agents work tickets like teammates.
A An original · Studio product
A marketplace where brands and creators sign a contract and pay through escrow.
Payment is released when the content is delivered. Disputes, partial refunds and two-admin sign-off are built in, in English, French and Arabic with right-to-left from day one.

A An original · Studio product
Booking for beauty salons and home beauty services, with a back office for every salon.
One app for the owner, the receptionist and the stylist: calendar, staff, clients, coupons, a product store and QR check-in.
A An original · Co-founder
WBS and S-curve project planning. A company I co-founded.
Work breakdown structures and S-curve progress tracking for project teams. In the works since 2022.
A An original · Internal tool
Turns any image into an SVG that matches it pixel for pixel.
One Rust core shipped to a CLI, an HTTP API and the browser through WebAssembly.
Also produced by the studio
Golfers record a swing and get a video analysis from a PGA professional. We took over iOS and the backend mid-flight and built the admin in six days.
A retail ERP: sales, stock by location, cash-on-delivery settlement and two-way accounting sync. In daily use.
A MENA esports hub with a League of Legends draft simulator. Hortensia is a partner.
Marketing site for a drywall contractor in the Toronto area.